About Priyobandhu Enterprises and Yubaraj Choudhury:
Priyobandhu ( MEANS BEST FRIEND IN EAST INDIAN LANGUAGE) ,Enterprises stands as a beacon of heritage, tradition, and excellence in the tea and tobacco industry. Spanning three generations, our commitment to quality has been unwavering. Today, led by Yubaraj Choudhury—whose journey from chef to international hotelier to visionary merchant exporter speaks volumes—Priyobandhu Enterprises is at an exciting new crossroad. With a rich background in Hotel and Catering Management and an MBA in Tourism, Yubaraj’s two-decade journey in the hospitality industry has instilled in him an eye for quality, a dedication to service, and a deep understanding of global markets. This unique blend of experiences guides his approach to sharing the delicate flavors of Darjeeling tea and the distinct notes of Motihari tobacco with the world.
Our mission is dual: to share India’s natural abundance with global consumers and to uplift the farming communities of the West Bengal-Bangladesh border, often overlooked yet integral to our success. Through quality products, ethical practices, and sustainable partnerships, Priyobandhu Enterprises is positioned to redefine the Indian tea and tobacco narrative on the world stage.
Vision Statement: To be an esteemed global leader in premium tea and tobacco, where every product tells the story of our heritage, honors our commitment to quality, and uplifts the communities who make it possible.
Mission Statement: Our mission is to craft a legacy of excellence, blending tradition with innovation to deliver premium Darjeeling tea and Motihari tobacco worldwide. We are committed to fair trade, sustainable practices, and the socio-economic development of our farmers, who are the heart of our mission.
Five-Year Strategic Goals:
Global Brand Expansion: Establish Priyobandhu as a name that stands for quality and authenticity, aiming to introduce our products in at least 15 key international markets through partnerships, distributors, and retail channels.
Farmer-Led Development Initiatives: Launch and support programs in collaboration with agricultural experts to improve the yield, knowledge, and financial stability of over 500 local farmers by 2029, fostering a better quality of life in our region.
Consumer-Centric Innovation: Create and introduce new blends and products in both the tea and tobacco lines, focusing on premium offerings that capture both traditional flavors and modern consumer preferences.
Sustainability as a Core Value: Commit to sustainable sourcing and ethical practices, aiming to achieve certifications in both fields. Through eco-friendly farming and packaging methods, Priyobandhu will lead as a green, responsible choice in the market.
Digital and Market Presence: Enhance our digital footprint by launching an online platform and engaging actively on international marketplaces. Establish Priyobandhu’s story and values to resonate with a global audience through storytelling, engaging content, and an educational approach.”